Louis Vuitton Personas

Rapper Jim Jones arrives to catch a flight at JFK airport in NYC

Persona #1 Jim Rose

BACKGROUND:

  • Record Producer
  • Friends with people in the sport/entertainment industry
  • Father of 4 children (1,4,5 and 12)

DEMOGRAPHICS:

  • Age 37
  • Annual Income: $1.3 Million
  • Urban cities, NY, LA, Miami

IDENTIFIERS:

  • Social
  • Has multiple record labels he works with
  • Very busy lifestyle

GOALS:

  • Produce the hottest songs of 2015
  • Get more involved in the nightlife community to promote music

CHALLENGES:

  • Spending time with family due to travels
  • Being organized

HOW WE HELP:

  • Luggage solutions for the busy lifestyle
  • Stylish accessories such as planners, ipad covers, etc
  • Provide gifts options for family, friends, and clients

COMMON OBJECTIONS:

  • I’m worried that she already has it. (Referring to a handbag)
  • Everyone in the industry has the same shoes and belt

Maria Bello and Son Jackson Visit Medical Building

Persona #1 Lily Ferguson

BACKGROUND:

  • Retired Interior Designer
  • Friends with people in the design industry
  • Mother of 1 child (13)

DEMOGRAPHICS:

  • Age 40
  • Household Income: $5 Million
  • Suburban, Newport Beach, CA

IDENTIFIERS:

  • Involved in Son’s school/afterschool events
  • Very busy lifestyle trying to start up a catering company

GOALS:

  • Have the catering company up and running this year
  • Get more involved in local charities

CHALLENGES:

  • Saving money because she is a shopoholic

HOW WE HELP:

  • Stylish and moderately affordable price points in the luxury market
  • Many different styles to help with different occasions, lifestyles

COMMON OBJECTIONS:

  • Loyal to the monogram logo however sales associates at department stores have been suggesting other brands
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